An energy partner you can trust

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Using technology to reimagine your electricity service

Our mission at Minum is to offer a simpler, cheaper, and better way for you to power your homes and business.

Our industry is not known for low costs and great customer service. The utility is focused on the power grid, not on you. We believe all consumers deserve an energy service designed for them. Our customized plans are tailored to your needs, and our intelligent, AI-driven platform works as your energy partner, evaluating your needs and using the latest technology to provide an optimal solution and generating savings for you. At Minum, we deliver a better service at a lower cost, without commitment or complicated contracts.

An energy partnership, not just another service

What if you could replace your electric utility and bill with a digital subscription that works for you?
What if you could take advantage of renewables and new technology to lower your monthly bill. With Minum, you get an energy partner that does just that. Our plans are designed to save you money and time so that you can focus on what matters. You shouldn't need to become an energy expert to benefit from new technology. Our experts do that hard work for you to guarantee you save money!
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Client-focused
At Minum, we all had a traditional electric service and bill. We know what doesn’t work for consumers, and we offer plans to improve your experience and reduce your bill.
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Simplicity
We believe in our expertise and solutions, so we offer simple contracts with guaranteed savings that we’re confident we can achieve for your home or business.
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Integrity
Our plans only work if we can save you money – that’s the basis for our energy partnership. We provide transparent and useful insights on your consumption and bill, with easy access through our portal.

We’re expanding and plan to offer national coverage

Check whether we're operating or launching in your region!

+200MW

Our community solar projects supplying cheaper, renewable energy to our clients

+R$50M

Estimated annual savings of our clients with their Minum plans

+20Ktons

Annual CO2 emissions reduction

+25M

Eligible consumers
Outside our coverage area?
Leave your contact details or reach out to our team for more information on when Minum will be available in your region
First distributor
First distributor
Second distributor
Third distributor
First distributor
Second distributor
Forth distributor
First distributor
Second distributor
Forth distributor
First distributor
Second distributor
Forth distributor
Third distributor
First distributor
First distributor
Second distributor
Third distributor
First distributor
Second distributor
Third distributor

Where we operate

Where we’re launching

Coming soon

Outside our coverage area?
Leave your contact details or reach out to our team for more information on when Minum will be available in your region

Leadership Team

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Mohammad El Beitam
Co founder
Mohammad El Beitam
Co founder
Mohammad has a background in []. He previously worked at [] and has over [15] years of experience in both finance and energy. He holds a [] and speaks English, Arabic and Portuguese.
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Thomas Zuzelo
Co founder
Thomas Zuzelo
Co founder
Thomas has a background in financial advisory, investments and asset management with a particular focus on renewables and the energy transition. He previously worked at Macquarie where he focused on Latin American energy markets and opportunities.
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Rubens Brandt
Advisory board member
Rubens Brandt
Advisory board member
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Alan James
Advisory board member
Alan James
Advisory board member
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Mony Prekeris
Advisory board member
Mony Prekeris
Advisory board member
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Wissam
Advisory board member
Wissam
Advisory board member
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Charles Eberly
Advisory board member
Charles Eberly
Advisory board member
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An energy partner you can trust with a plan designed just for you, lowering your bill and and adapting to your changing needs.

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Talk to Our Experts!

Have a question about your energy needs, our plan, service, technology or products? Our experts are waiting to help find the right solution for your needs.
Let’s talk!
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