Energy Partner You can Rely on

Using Technology to Reimagine your Electricity Service

Minum was founded to offer a simpler, cheaper, and better way for consumers to power their homes and businesses.

It’s well-known that consumers dislike the cost and customer service of their electric utility. The current service model is designed for the power grid, not for consumers. We believe that consumers deserve a solution designed for them. Our customized plans are tailored to your needs, and our intelligent, AI-driven platform works as your energy partner, evaluating your needs and using the latest technology to provide an optimal solution for you. Your needs are changing, your energy provider should change with them.

Energy Partnership,
not just a Plan

What if you could replace your electric utility and bill with a digital subscription that works for you?

Our plans are designed to save you money and time with your energy needs, so that you can focus on what matters. You shouldn't need to become an expert in energy to benefit from the latest technology. With Minum, you have a partner you can rely on to do the work for you.

Client-driven

At Minum, we all had a traditional electric bill. We understand your issues and needs, and we designed our service around them.

Simplicity

We believe in our solution, so we offer a simple contract with guaranteed savings when we're confident they'll work for you.

Integrity

We provide transparent and relevant insights and access to your consumption and useful, actionable advice and solutions.

We Expand our Service Nationally for all Consumers

Check whether we're already operating or launching in your region!

+200MW

community solar projects supplying cheaper, renewable energy to our clients

+R$50M

estimated annual savings of our clients under their Minum plans

+20Ktons

annual CO2 reduction

+25M

eligible consumers

Outside our coverage area?

Leave your contact details or reach out to our team for more information on when a Minum plan will be available in your region

Where we operate

Where we’re launching

Coming soon

Outside our coverage area?

Leave your contact details or reach out to our team for more information on when a Minum plan will be available in your region

Leadership Team

Mohammad El Beitam

Co founder

Mohammad El Beitam

Co founder

Mohammad has a background in []. He previously worked at [] and has over [15] years of experience in both finance and energy. He holds a [] and speaks English, Arabic and Portuguese.

Thomas Zuzelo

Co founder

Thomas Zuzelo

Co founder

Thomas has a background in financial advisory, investments and asset management with a particular focus on renewables and the energy transition. He previously worked at Macquarie where he focused on Latin American energy markets and opportunities.